The ever-evolving art form of the music industry has never been more diverse than where we find it in todays’ musical landscape. From auto-tuned trappers to storytelling lyricist, from turn up to conscious,the culture is widely represented. Issa, who got his cadence and stripes calls Atlanta home. He is the epidemy of all the above. Music is in every part of him, he was born for this. Issa’s unique sound and style is loved by many fans across the globe, but there are still many who have yet to experience his gift. He is primed and ready to reach them. Issa was introduced to music at an early age by his stepfather, an aspiring rapper from the Bronx, NY.
At just nine years old, Issa would follow his Dad’spath and begin honing his lyrical skills and style. He could be found battling with the best NYC had to offer on the street corners of NY. In these cyphers and impromptu living room concerts he recited and performed songs and freestyles penned by his Dad.People would be in pure shock. His delivery and ability to memorize lines was beyond his years. Everywhere he went people knew he was a star. As he matured, Issa began cultivating his own sound and writing his own rhythms. With artist like DMX, Lil Wayne, Jay Z, and Bob Marley serving as his inspiration. Spending summers with his biological father’s family in their native Kingston, Jamaica would open him up culturally to a much larger world. After shifting around the DC area with his family, Issa’s life would get a new background when they decided to pick up and move to Atlanta for his talent to flourish.
In 2011 Issa signed his first major deal with Jive/RCA records, where he began to flourish working with Swizz beats, Gucci mane, Gorilla Zoe, SevynStreeter and more. After numerous requests by fans Issa was selected to join the “Scream Tour”, where he performed alongside Mindless behavior, Diggy Simmons, Jacob Latimore, and more across 25 US cities. Independently he even headlined his own 10 city sold out tour “Applaud the Kings” with his cousin Jacquees. Issa first made his debut on national television in October of 2011, where he was a guest on BET 106 & Park debuting “Like em All” by Jacob Latimore featuring Issa. he would go on to appear on BET, VH1, and MTV to release several other videos including his own hit single “Breathe” ft Jacob Latimore. The summer of 2014 Issa performed on BET & Sprite’s Cypher campaign which aired on BET for six weeks. Later that year Issa and his family were on an episode on MTV’S “True Life”, where he shared more into his personal life balancing being a father, full time artist, and touring. Issa was also a brand ambassador for “Fanta”, where he did photoshoots, marketing events, and commercials. Issa would also attend elementary, middle and high schools to promote nonviolence and no bullying with Hot 107.9 radio station. This is just a small fraction of his contributions to the music industry. Throughout his career, Issa has released 8 projects and 4 compilations. In 2019, Issa signed his current deal with FYB/Cash Money/ Universal. Since signing Issa has released multiple singles and has featured on several songs on “Lost at Sea II” a joint project with Jacqueesand Birdman. He toured with Jacquees on the on 30 city “4275 Tour” and the “King of R&B”. In 2019 Issa co-wrote two popular singles for Jacquees, “Fact or Fiction” and “Good Loving”. “Come Get It”, by Jacquees featuring Issa, which is on the “King of RNB album debuted on the Billboard Top 200 charts.
Issa has worked with multi-platinum producers; Swizz Beats, Zaytoven, Bangladesh, Troy Taylor, D-Roc, SK, Cassius Jay, Yun, Lan, Sonny Digital, Malik Yusef (Kanye West writer), and more. Issa has recently started his own label Chosen ones where he will have his own production company, team of producers and even develop and sign artist. Stay tuned for more info on his label. This past September Issa released the sequel “Summer Fall’s” to his “This Summer” (project released in 2015). “Summer Falls” is where you will find a series of heartfelt songs. This project gained a lot of traction and attention for his lyrical superiority. “Summer Falls” also features the hit single “Always” Issa, featuring Jacquees is currently taking over the airways. This song visual is an amazing sight to behold. It keeps you wanting more. This February Issa released “Summer Falls Deluxe Edition” an enhanced version with more songs that feature artist like FYB, Serayah, and Jacob Latimore. Issa has been spending a lot of time this year ghost writing for many of your favorite artist.
In September of 2021 Issa was featured on “Do What I Want” by Pop God which premiered on an episode of Tyler Perry & BET’s “All the Queens Men”. Issa is currently working on his 1st actual album released through Universal Records. He is also in the process of releasing an international concert on an NFT that will be world changing. He has several uniquely amazing visuals awaiting to be released. His upcomingprojects are “Issa Blessing” followed by “Blue Moon II” produced by Cassius Jay. Stay tuned, you do not want to miss what Issa is finna bring to the music industry